Generative AI is transforming how people search, discover, and decide. Whether it’s Google SGE summarizing product categories or ChatGPT listing top financial apps, AI systems are now curating answers—and those answers are shaping buying decisions.
AI Optimization (AIO) is the new competitive advantage. It’s not about ranking in a list of blue links anymore. It’s about being selected, cited, and surfaced by AI.
But as more vendors claim to offer “AI visibility,” “AI search tools,” or “SGE-ready content,” how do you know which partner will actually move the needle for your brand?